Toy manufacturers & NFTs

In the last few weeks we have seen some toy companies announce that they’ll be doing NFT collectibles, just yesterday Mattel announced that they would be doing NFTs for the Master of the Universe, and during NYCC NECA announced that they would be doing NFT’s in collaboration with Walmart with a company called AutoT. Earlier this month Hasbro announced that they would be doing NFTs with their Starting Lineup figures and they did something with the Power Rangers last year.

Like many in the toy community, I loathe and despise NFTs. They don’t belong in a hobby with actual collectibles and other collectors I know aren’t interested in these at all. There’s no crossover of interest for these. The only people that seem to be interested in these at all are crypto bros who aren’t interested in collectibles at all. These are solely interested in NFTs and trading them for high amounts of bitcoins. They are worthless and pointless and the only people who will be making any money will be the owners of the companies and really wealthy crypto bros. Also, they are incredibly harmful to the environment as well with how much bitcoin mining costs.

Also, it lowers the reputation of how I see these toy companies when they get interested in NFTs. As someone on the board of executives thinks they are a great idea to make more money out of their customers as well as try to attract crypto bros. NFTs are just a grift and a sham and as soon the toy companies realize this the better. I’m not interested in those products at all, I’m interested in having an actual physical collection of figures on display that I can pose and display wherever I want.

By Samuel Demchy-Cooper

Samuel is from the UK. He is an avid film fan and critic and a very passionate action figure collector. Basically he's a bit of a nerd. He collects mostly NECA, Mcfarlane's The Walking Dead line, Hasbro: Star Wars Black Series, Marvel Legends and some Play Arts Kai. He would love to collect even more high end figures someday. He also does digital art, collect films on Blu-Ray, and is a voice artist.

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