Super7 Teams Up With Funko To Release Alien ReAction Figures + Other Licenses
Funko and Super7 have announced that they are going to be strategically teaming up to debut and extend the ReAction Figure 3 3/4″ line. ReAction is short for Retro-Action, a Super7 created brand that encapsulates vintage nostalgia in a minimally articulated 3 3/4″ action figure format, the type popularized in the ’70s.
One of the best benefits of Super 7 teaming up with Funko on this line will be a lower SRP. Originally the figures were priced at an SRP of $19.95, but with Funko’s huge factories the new SRP is going to be just $14.95 (many retailers have them listed for less). For those that already pre-ordered the five figure set at $100, an arrangement has been made to provide those pre-orders with an additional, secret figure. The secret figure is Super 7 way of saying thank you for believing in the line from the beginning. Of course, if you want you can always cancel your Super 7 pre-order and order from the retailer of your choice.
With the Super7 and Funko team up, the ReAction figure line is going to be expanding by leaps and bounds. Super 7 and Funko are going to take the “what if” possibilities of many hot licenses and reimagine them at 3 3/4″ ReAction action figures. In 2014 we can expect to see 12 – 14 different series of ReAction figures from licenses like Escape From New York, Predator, The Terminator, Firefly, Goonies, ALIENS, Buffy The Vampire TV Series, and Bill & Ted’s Excellent Adventure. More licenses are yet to be announced.