Star Wars: The Force Awakens Global YouTube Event Announced

The new Star Wars: The Force Awakens toys are set to be unveiled at a global live toy unboxing event on YouTube. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

Star Wars toys have always played an important role in how our fans interact with the saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakensproducts will continue that tradition.”

The event is set to kick off in Sydney, Australia on the morning of September 3rd and continuing though Asia, Europe, Canada, and North and South America. During these live YouTube broadcasts, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.

We have already got a look at many of The Force Awakens toys in a leaked Hasbro Catalog, but surly we haven’t seen everything just yet.

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube,” said Leslie Ferraro, President, Disney Consumer Products.

The official Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

The full schedule of unboxers is available at

The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans looking to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel, and more. Additionally, select Disney Store locations around the world will take part. More details are available at the Disney Store website.

The first ‘Force Friday’ announcement can be found here, and more information about Toys “R” Us’ celebration can be found here.


By Bryan Stewart

Bryan first discovered an appreciation for action figures at an early age, setting up elaborate GI Joe ant hill attacks, complete with firework pyrotechnics. Due to the high injury rate for the Joes, replacements were a constant necessity.

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