Mattel & Nickelodeon to expand licensing partnership with Mega Bloks Teenage Mutant Ninja Turtles in 2016
Mega Bloks to Build a Fresh New Approach on the #1 Boys Action Property
MEGA Brands, a member of the Mattel family, today announced an all-new Teenage Mutant Ninja Turtles construction toy line at New York Toy Fair. Fans of Nickelodeon’s leading boys action franchise can expect exciting new product to hit shelves in 2016.
Drawing inspiration from the vast Teenage Mutant Ninja Turtles franchise, the Mega Bloks product line will offer creative building experiences for fans of all ages. Readers of the original comic book series and millennials who followed the 1990’s TV shows will love the authentic collectibles. Kids will be able to build & collect the exciting TMNT world, with awesome action-packed building sets, vehicles and a range of buildable micro action figures drawn from Nickelodeon’s top rated boys TV show and movies. Even parents will be able to introduce Turtles to their littlest ninjas through junior building sets, as the popularity for the franchise continues to grow across age groups.
“We are truly thrilled to expand our partnership with Nickelodeon,” says Susie Lecker, Senior Vice President of Global Design & Marketing at MEGA Brands. “Mega Bloks TMNT will be an anchor brand in our construction portfolio and we plan to infuse the line with exciting product innovation to ensure the most engaging consumer experiences for fans worldwide.”
“The Teenage Mutant Ninja Turtles are bigger and greener than they’ve ever been, and we’re incredibly excited to partner with MEGA Brands on the new Turtles’ construction toy lines,” said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. “Bringing together Nickelodeon’s Turtles and Mega Bloks will give kids of all ages endless hours of creativity and fun building, playing and displaying the sets, buildable figures and vehicles based on their favorite characters.”
Mega Bloks’ expertise in construction toys, product innovation, value and speed-to-market, combined with Mattel’s leadership in consumer insights, global distribution and marketing strength is the ultimate launch pad to bring this powerhouse property to the next level in this category.