Mr. Potato head is starting to get treated a little bit differently after Toy Fair 2013 because there is going to be a Marvel Mr. Potato Head line coming to retailers in the near future. The assortment is going to contain a slicing potato (Wolverine), a blasting potato (Iron Man), and a smashing potato (Thor). That sounds so ridiculous.
Under license from Marvel and Hasbro, PPW Toys is launching this new line of Marvel superhero potatoes. We have already seen a few Marvel Potatoes come out of the factory from Hasbro, like Spider-Man and Iron man, but PPW Toys is going to be targeting the collectors market. Good Luck.
Look for them to be hitting specialty stores and e-tailers this summer!